WHAT PERSONAL DATA WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, the websites or search terms that led you to the Site, and information about how you interact with the Site. We call this automatically collected information “Device Data.”

We collect Device Data using the following technologies:

“Cookies” are data files placed on your device or computer and often include an anonymous unique ID. For more information about cookies and how to disable cookies, visit: http://www.allaboutcookies.org.

“Log files” track actions that occur on the Site and collect data including your IP address, browser type, internet provider, referring and exit pages, and date and time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about your browsing of the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We call this information “Order Data.”

When we refer to “Personal Data” in this Privacy Policy, we mean both Device Data and Order Data.

HOW WE USE YOUR PERSONAL DATA
We generally use the Order Data we collect to fulfill orders placed through the Site (including processing your payment information, preparing for shipment, and providing invoices and/or order confirmations). We also use this Order Data to:
communicate with you; screen orders for potential risk or fraud; and send you information and advertising relating to our products or services, according to the preferences you have indicated.

We use the collected Device Data (especially your IP address) to screen for potential risks and fraud, and more generally to improve and optimize our Site (for example by generating analytics about how our customers browse the Site and to assess the success of our marketing and advertising campaigns).

TO WHOM WE DISCLOSE YOUR PERSONAL DATA
We disclose your Personal Data to third parties who help us use your Personal Data as described above. For example, we use Shopify to operate our online store. You can read how Shopify handles your Personal Data at https://www.shopify.com/legal/privacy. We also use Google Analytics to understand how our customers use the Site. For more information on how Google uses your Personal Data, visit https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

We may also disclose your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request we receive, or to otherwise protect our rights.

BEHAVIORAL ADVERTISING
As described above, we use your Personal Data to provide you with targeted advertisements or marketing messages that may match your interests. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by emailing rachel@flowbytao.com
 

You can also opt out of some of these services via the Digital Advertising Alliance opt-out page: http://optout.aboutads.info/.

DO NOT TRACK
A “Do Not Track” signal from your browser does not cause us to alter our data collection and use practices.

YOUR RIGHTS
If you live in Europe, you have the right to access the Personal Data we hold about you and to request that your Personal Data be corrected, updated, or deleted. If you want to exercise these rights, you can contact us through the contact details provided below.

If you live in the EU, we also note that we process your Personal Data in order to fulfill contracts we might have with you (for example, if you place an order through the website) or otherwise to pursue our legitimate interests as listed above. Please note that your Personal Data will be transferred to countries outside Europe, including Canada and the United States.

DATA RETENTION
When you place an order through the Site, we retain your Order Data unless you ask us to delete this information.

CHANGES
This Privacy Policy may be updated from time to time, for example due to changes in our data practices or for operational or legal reasons.

CONTACT US
If you want to know more about how we handle privacy or if you have questions or wish to file a complaint, you can send an email to rachel@flowbytao.com or send a letter to the following address:
Albert Cuypstraat 274-1, Amsterdam, Noord-Holland, 1073BR, Netherlands